Candice Nicole

Founder & President of HUmineral

Early Career and Transition into the Wellness Industry

Technology, Marketing, and Real Estate
Candice began her professional journey in the technology sector, gaining valuable experience in marketing and business development. Her ability to navigate complex business environments and develop strategic marketing initiatives set her apart early in her career. Building on her success, she transitioned into real estate, where she worked as both a developer and investor. These roles allowed her to broaden her expertise in property management and investment strategies, further enhancing her business acumen.

In addition to her work in technology and real estate, Candice is an author and a dedicated yoga practitioner. Her passion for yoga led her to become both a student and teacher, reflecting her commitment to holistic wellness and personal growth.

Veteran in the Health and Wellness Industry
Candice has established herself as a veteran in the health industry, dedicating the past 15 years to various roles within supplemental wellness. Her extensive experience spans formulation, sales, marketing, branding, and distribution, giving her a comprehensive understanding of the industry. Throughout her career, Candice has successfully grown and established three health
and wellness companies, demonstrating her entrepreneurial spirit and leadership abilities.

Despite her achievements, Candice felt that the focus of her companies was not sufficiently centered on helping people. Motivated by a desire to make a greater impact, she decided to educate more individuals about the benefits of humates, specifically Humic Acid Minerals. This passion for providing better wellness solutions inspired her to launch HUmineral, a company dedicated to bringing superior products to market and promoting the benefits of humic substances for overall health.