Petra Robinson

Global Business Consultant with an impressive 40-year career in the fitness industry. Demonstrates a unique blend of skills in connecting people, executive leadership, product development, video production, international networking, and event planning. Career Highlights: Vice President of Marketing and Special events at AFAA where she expanded the brand into 72 countries.

Credited for creating the fitness education division for Zumba Fitness and assisting in the Global Brand Expansion to over 180 countries

Fitness Industry Advisor, Zumba Fitness, LLC, Hallandale, FL, Petra was Zumba's first Vice President: Developed Fitness Education division, co-wrote Zumba Basic Skills Training, created the events division, and oversaw international expansion initiative. Manage trade show department for industry's most in-demand events. Provide expert advice on industry trends and best practices in the fitness industry to help Zumba stay ahead of the competition. Identify potential collaborations and partnerships with other fitness industry leaders to enhance the company's brand and Co-founder & Executive VP, HealthClub.com, San Diego, CA "The Yellow Pages of Fitness": the largest fitness industry directory ever assembled, pre-Google era. Developed and implemented strategic partnerships with fitness equipment manufacturers and suppliers to increase product offerings and revenue streams.

VP of Fitness Marketing, StayHealthy.com, Monrovia, CA Oversaw all marketing, trade shows, partnerships. Develop and implement a comprehensive marketing strategy to position StayHealthy.com as a leader in the fitness industry and drive sales of the medical grade bodyfat analyzer and calorie counter device.

VP of Marketing and Events, AFAA, Sherman Oaks, CA Negotiate and secure sponsorships for major events, ensuring that sponsors are excited about the brand and the event or product. Nurture relationships with key sponsors and partners to ensure ongoing support for AFAA events Develop and implement innovative event marketing strategies to attract new sponsors and increase sponsor engagement

ADVISORY BOARDS

AUGIE’S QUEST FITNESS INDUSTRY ADVISORY BOARD

HFA (IHRSA) INDUSTRY PARTNER ADVISOR COUNCIL BOARD MEMBER

NCSF (National Council on Strength & Fitness